Recent ProfessorsNot yet assignedRecent SemestersNo scheduled sections on recordClass SizeNot publishedCredits3PrerequisiteDIG-181 (with a grade of C or better). Transfers ToCSUDescriptionThis course explores how to harness the power of social media through data-driven strategies that enhance audience engagement and campaign effectiveness. Students will move beyond foundational marketing techniques to examine audience insights, content optimization, and real-time analytics for strategic decision-making. Emphasis is placed on conducting social media audits, analyzing emerging trends, and integrating social platforms into high-impact campaigns for brands, businesses, and organizations. 