Transfers ToCSUDescriptionThis course is an introduction to the principles, history and development, and practice of Public Relations. It examines the origins and evolution of the role of the PR practitioner. Students will learn to identify trends and use research and respond ethically to the many challenges facing organizations today. Planning, strategic management, choice of media tactics, and types of campaigns are scrutinized and analyzed as are crisis communication and credibility. *Cross-listed as JOUR-150 . 