BUSS 34 - Social Media Marketing

    Recent Professors
    Carlos Cons, Laura Jaffery
    Recent Semesters
    Winter 2027, Fall 2026, Summer 2026, Spring 2026, Winter 2026
    Class Size
    31–36 students
    Difficulty
    4.4Moderateout of 10
    Credits
    Not published
    Winter 2027 Sections
    View Winter 2027 sections of BUSS 34
    Transfers To
    Not transferable
    Description
    An introduction to basic social media marketing concepts, strategies, and techniques in a global online marketplace. A basic understanding of the creation, execution, transmission, and evaluation of social media and social networks concerned with the advertising and promotion of products and services.