MKT- 40 - Advertising

    Recent Professors
    D. Cescolini
    Recent Semesters
    Spring 2026
    Class Size
    Not published
    Credits
    3
    Spring 2026 Sections
    View Spring 2026 sections of MKT- 40
    Transfers To
    CSU
    Description
    Description: Economic, professional, persuasive, and technical aspects of advertising, publicity and propaganda, and their relation to sociology and psychology. Campaign organization, research, and media of communication. Analysis and discussion of situation problems, mass motivation, consumer action, and legal restraints. 54.00 hours lecture. (Letter grade or Pass/No Pass option)