MKT- 20 - Principles of Marketing
- Recent Professors
- M. Anderson, H. Aimen
- Recent Semesters
- Fall 2026, Spring 2026
- Class Size
- Not published
- Credits
- 3
- Fall 2026 Sections
- View Fall 2026 sections of MKT- 20
- Transfers To
- CSU
- Description
- Description: Examines the role of marketing as it relates to society and economic development. The course will analyze products, consumer, marketing research, and strategic market planning. The course will survey, with a global perspective, the selection of target markets as well as the development of the marketing mix – place, product, price, and promotion. 54.00 hours lecture. (Letter grade only)
- Usually Held
- Mon 11:10am–12:35pm