DES M136 - Advertising Design
- Recent Professors
- Not yet assigned
- Recent Semesters
- No scheduled sections on record
- Class Size
- Not published
- Credits
- 3
- Transfers To
- CSU
- Description
- Provides an introduction to the fundamentals of advertising with emphasis on conceptual process and development, and basic advertising methodologies and techniques. Emphasizes the application of conceptual advertising principles and design. Examines the importance of research, copywriting and marketing knowledge in the development of advertising campaigns.