BUS M71 - Global Marketing
- Recent Professors
- Navreet Sumal
- Recent Semesters
- Fall 2026, Spring 2026, Fall 2025, Spring 2025, Fall 2024
- Class Size
- 50–60 students
- Credits
- 3
- Fall 2026 Sections
- View Fall 2026 sections of BUS M71
- Transfers To
- CSU
- Description
- Provides an overview of modern global marketing, addressing both standardized and localized strategies. Examines the global marketing process, its impact on market entry, and key elements such as foreign market analysis, cultural adaptation, and the international application of the marketing mix.