BUS M71 - Global Marketing
- Recent Professors
- Navreet Sumal
- Recent Semesters
- Spring 2027, Fall 2026, Spring 2026, Fall 2025, Spring 2025
- Class Size
- 5–50 students
- Difficulty
- 4.8Moderateout of 10
- Credits
- 3
- Spring 2027 Sections
- View Spring 2027 sections of BUS M71
- Transfers To
- CSU
- Description
- Provides an overview of modern global marketing, addressing both standardized and localized strategies. Examines the global marketing process, its impact on market entry, and key elements such as foreign market analysis, cultural adaptation, and the international application of the marketing mix.