BUS M37 - Marketing

    Recent Professors
    Celia Feramisco, Melissa Mikolajczak, Bern Richardson, Martin Karamian
    Recent Semesters
    Fall 2026, Summer 2026, Spring 2026, Fall 2025, Summer 2025
    Class Size
    28–50 students
    Credits
    3
    Fall 2026 Sections
    View Fall 2026 sections of BUS M37
    Transfers To
    CSU
    Description
    Introduces basic concepts and practices of modern marketing. Includes an overview of marketing, strategic planning, the marketing environment, market research, consumer behavior, target marketing, product, price, distribution, and promotion, and global marketing.
    Usually Held
    Mon Wed 10:00am–11:50am