BUSI 54 - Marketing in the Digital Era
- Recent Professors
- Jorge Hurtarte
- Recent Semesters
- Spring 2027, Spring 2026
- Class Size
- 40 students
- Difficulty
- 5.4Moderateout of 10
- Credits
- 3
- Spring 2027 Sections
- View Spring 2027 sections of BUSI 54
- Transfers To
- CSU
- Description
- Explore the concepts of conducting business on the Internet through hands-on activities and website visits. Topics include Internet marketing, social media, crowd-sourcing, buying and selling online, website development and design, web analytics, and customer relationship management. Portions of instruction may be offered online; may also be offered fully online.