BUSI 50 - Introduction to Marketing

    Recent Professors
    Kim Gravelle, Adam Feldman, Lindsay Peelman, Bruce Dini
    Recent Semesters
    Spring 2027, Fall 2026, Spring 2026, Fall 2025
    Class Size
    32–40 students
    Difficulty
    5.6Moderateout of 10
    Credits
    3
    Spring 2027 Sections
    View Spring 2027 sections of BUSI 50
    Transfers To
    CSU
    Description
    Discover the fundamentals of strategic marketing and the marketing environment, with an emphasis on customer-centric marketing and technology. Learn how to identify target markets and develop effective marketing strategies. Study key concepts such as consumer behavior, market research, product development, pricing, distribution, and promotion. Use essential tools to plan and execute successful marketing campaigns. Portions of instruction may be offered online; may also be offered fully online.
    Usually Held
    Mon Fri 1:45pm–2:35pm, Mon Fri 9:25am–10:15am, Mon Tue Fri 1:45pm–2:35pm, Mon Tue Fri 11:45am–12:35pm