BUSI 454 - Marketing in the Digital Era
- Recent Professors
- Jorge Hurtarte
- Recent Semesters
- Spring 2027, Spring 2026
- Class Size
- 40 students
- Difficulty
- 5.5Moderateout of 10
- Credits
- 0
- Spring 2027 Sections
- View Spring 2027 sections of BUSI 454
- Transfers To
- Not transferable
- Description
- Explore the concepts of conducting business on the Internet through hands-on activities and website visits. Topics include Internet marketing, social media, crowd-sourcing, buying and selling online, website development and design, web analytics, and customer relationship management. Portions of instruction may be offered online; may also be offered fully online.