BUSAD 245 - Principles of Marketing
- Recent Professors
- Zeky Zardo
- Recent Semesters
- Fall 2026, Summer 2026, 2027MSP
- Class Size
- 40 students
- Difficulty
- 4.4Moderateout of 10
- Credits
- 3
- Fall 2026 Sections
- View Fall 2026 sections of BUSAD 245
- Transfers To
- CSU
- Description
- Overview of the foundations, principles, processes, and goals of the marketing function in current business practice. Covers the marketing mix elements of product, price, place, and promotion during all stages of the product life cycle with emphasis on consumer behavior, market research, target market analysis, and proper planning, designing, and budgeting of a company's marketing program.
- Usually Held
- Mon 6:00pm–9:05pm