BUS 056A - Marketing Principles
- Recent Professors
- Ly Pham
- Recent Semesters
- Fall 2026, Spring 2026, Fall 2025, Spring 2025, Fall 2024
- Class Size
- 35 students
- Credits
- 3
- Fall 2026 Sections
- View Fall 2026 sections of BUS 056A
- Transfers To
- CSU
- Description
- This course gives students an overall understanding of marketing functions and the role of marketing in society. The course covers the fundamentals of marketing, including product planning and development, buyer behavior, pricing strategies, marketing channels, and methods of marketing research.