COMM 186 - Social Media Strategies for Communication Studies

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    Recent Semesters
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    Class Size
    Not published
    Credits
    3
    Prerequisite
    None
    Transfers To
    CSU
    Description
    This course explores the growing need for social media technology from a communication perspective within and across multiple online contexts. Students gain the knowledge and skills to effectively apply communication theories and concepts to social media and digital contexts to gain an understanding of online behaviors and practices. Students learn how to communicate messages for an intended audience within social media environments and are introduced to social media technologies and digital communication methods, such as branding, content creation, team organization, distribution channels, strategies, and ways to assess digital platforms.