BUS 138 - Business Promotion
- Recent Professors
- Natasha Palumbo
- Recent Semesters
- Fall 2026
- Class Size
- 34 students
- Credits
- 3
- Prerequisite
- None
- Fall 2026 Sections
- View Fall 2026 sections of BUS 138
- Transfers To
- CSU
- Description
- This course provides students with an overview of the promotion function within marketing. Topics include segmenting, buyer personas, positioning, customer journey mapping, creative content creation for both digital and traditional advertising, public relations, and sales promotion tactics.
- Usually Held
- Mon Wed 1:30pm–2:50pm