BUS 132 - Marketing
- Recent Professors
- Isabella Janovick, Nate Scharff, Mark Stadwiser
- Recent Semesters
- Fall 2026, Spring 2026
- Class Size
- 24–40 students
- Credits
- 3
- Prerequisite
- None
- Fall 2026 Sections
- View Fall 2026 sections of BUS 132
- Transfers To
- CSU
- Description
- This course introduces students to the principles of marketing. Topics include segmenting, targeting, market research, buyer behavior, distribution, retailing, promotional mix elements, and digital media issues. Students gain an understanding of the marketing mix (product, distribution, promotion, and price) for a defined target market.
- Usually Held
- Mon 12:00pm–1:15pm, Mon Wed 9:40am–11:00am