BUS 96 - Marketing Analytics and Performance Optimization
- Recent Professors
- Vida Zendehnam
- Recent Semesters
- Fall 2026
- Class Size
- 38 students
- Difficulty
- 6.9Demandingout of 10
- Credits
- 4
- Fall 2026 Sections
- View Fall 2026 sections of BUS 96
- Transfers To
- CSU
- Description
- Basics of marketing analytics and performance optimization: Marketing analytics concepts; data visualization, reporting, Google Analytics, pivot tables, interactive dashboard, A/B testing.