TransfermaticBUS at Merritt College

    BUS 96 - Marketing Analytics and Performance Optimization

    Recent Professors
    Vida Zendehnam
    Recent Semesters
    Fall 2026
    Class Size
    38 students
    Credits
    4
    Fall 2026 Sections
    View Fall 2026 sections of BUS 96
    Transfers To
    CSU
    Description
    Basics of marketing analytics and performance optimization: Marketing analytics concepts; data visualization, reporting, Google Analytics, pivot tables, interactive dashboard, A/B testing.