TransfermaticBUS at Merritt College

    BUS 92 - Digital Advertising: Search and Display

    Recent Professors
    Rashima Sonson
    Recent Semesters
    Fall 2026
    Class Size
    38 students
    Credits
    3
    Fall 2026 Sections
    View Fall 2026 sections of BUS 92
    Transfers To
    CSU
    Description
    Basics of business digital advertising: Search engine marketing, display advertising, targeting, Google ads, ad rank, performance tracking; development of a search and display ad campaign for a real organization.