BUS 83 - Introduction to Digital Marketing
- Recent Professors
- Vida Zendehnam
- Recent Semesters
- Spring 2027, Spring 2026
- Class Size
- 38 students
- Credits
- 3
- Spring 2027 Sections
- View Spring 2027 sections of BUS 83
- Transfers To
- CSU
- Description
- Basics of digital marketing: Marketing concepts in the context of a business; segmentation, targeting, value propositions, advertising, social media, metrics; and development of a digital marketing plan.