TransfermaticBUS at Merritt College

    BUS 74 - Introduction to Advertising

    Recent Professors
    Shahbaz Shahbazi
    Recent Semesters
    Summer 2026
    Class Size
    38 students
    Credits
    3
    Summer 2026 Sections
    View Summer 2026 sections of BUS 74
    Transfers To
    CSU
    Description
    Survey of advertising in business: Marketing research, techniques in copywriting and art, advertising media, advertising agencies and campaigns, and current developments.