MKTG 33 - Advertising

    Recent Professors
    Lisa K. Benson
    Recent Semesters
    Fall 2026, Spring 2026
    Class Size
    50 students
    Credits
    3
    Prerequisite
    Previously taken AOM-30 and ENGL-C1000 (formerly ENGL-01A) is advised.
    Fall 2026 Sections
    View Fall 2026 sections of MKTG 33
    Transfers To
    CSU
    Description
    <b><font color="7A0018">Begins Fall 2025</b></font><br> This is an introductory course in advertising principles and techniques. Areas of study will include advertising agencies, preparation of advertisements, including copyrighting, illustration and layouts, media selection, budgeting for advertising, psychology and persuasion of advertisements, and the use of advertising as a tool in sales promotion.