Recent SemestersFall 2026, Spring 2026Class Size50–55 studentsCredits3PrerequisitePreviously taken ENGL-C1000 (formerly ENGL-01A) and BUS-10 is advised. Transfers ToCSUDescription<b><font color="7A0018">Begins Fall 2025</b></font><br> This course provides a broad understanding of the promoting, pricing, and distribution of products and services. Promotional mixes are studied including sales promotion, advertising, packaging, personal selling, public relations, and publicity. A study is made of understanding customer needs and behaviors; developing a product and/or service mix to satisfy customer needs, and profitability. Legal, political, cultural, social, economic, competitive, and ethical aspects of marketing are discussed. 