TransfermaticBRDCSTG at Los Angeles Valley College

    BRDCSTG 021 - Advertising, Marketing, and Promotions for Broadcasting

    Recent Professors
    Not yet assigned
    Recent Semesters
    No scheduled sections on record
    Class Size
    Not published
    Difficulty
    5.2Moderateout of 10
    Credits
    3
    Prerequisite
    None.
    Transfers To
    CSU
    Description
    The course examines advertising, marketing, and promotions as an economic support for commercial broadcasting, including radio, television, cable, satellite, and internet broadcasting. The class will focus on audience surveys, rate structures, client, ad rep firms, and advertising agency relationships are discussed and explored. Students may have an opportunity to sell commercials on the campus radio station