TransfermaticMARKET at Los Angeles Trade Technical College

    MARKET 011 - FUNDAMENTALS OF ADVERTISING

    Recent Professors
    Not yet assigned
    Recent Semesters
    No scheduled sections on record
    Class Size
    Not published
    Credits
    3
    Transfers To
    CSU
    Description
    This course will provide students the introduction to the role of advertising in our economy. It gives a comprehensive overview of the planning and managing of advertising. The course also covers how the major forms of media, such as television, radio, newspapers, magazines, the Internet are integrated into the advertising campaign.