INTBUS 609 - Internet Fundamentals and E- Business

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    Recent Semesters
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    Class Size
    Not published
    Credits
    3
    Transfers To
    CSU
    Description
    Students will learn how global marketing works beyond our borders as well as how to construct a sound plan for identifying and delivering a product made in the US to selected markets. It examines the challenges and rewards found in international marketing, which is now the center of growth and opportunity for U. S. enterprise. During the process of plan development, students will gain knowledge in the unique issues of delivering products and services abroad including: import taxes, letters of credit, shipping agreements, free trade zones, and regulations on media and advertising and trade organizations and resources.