ENTREP 606 - Sales & Marketing for Entrepreneur

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    Recent Semesters
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    Class Size
    Not published
    Credits
    3
    Transfers To
    CSU
    Description
    Students examine international management principles with an overview of global and multinational organizations. The issues of international human resource, operational topics, marketing decisions, strategic planning, and cross-cultural issues are analyzed. This course covers the basic principles of selling including wholesale and specialty goods. Topics include the development of the fundamental principles of wholesale and specialty selling, including the development of the sales plan, securing customers, effective goods and service presentation, product analysis, handling objections, closing the sale, follow-up and service after the sale, and the skills needed for successful sales work.