TransfermaticVOCED at Los Angeles Mission College

    VOC ED 805CE - FRAMING COMPELLING MESSAGES AND SOCIAL MEDIA CAMPAIGNS

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    Credits
    0
    Prerequisite
    None
    Transfers To
    Not transferable
    Description
    MEDIA CAMPAIGNS � 0 UNITS Prerequisite: None | Lecture: 2 hours Students will learn how to use the steps of framing to shape how a community story is perceived. The manner in which a story is presented can unlock change and increase community engage- ment through structured campaigns. When well framed mes- sages are integrated into community-based campaigns using intentionally designed social media practices, agencies can build an online community that persists beyond the campaign.