VOC ED 193CE - MARKETING AND SALES FOR SMALL BUSINESS

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    Description
    0 UNITS Prerequisite: None | Lecture: 2 hours This course relates both marketing and sales strategies to today's fast-paced, competitive and segmented business envi- ronment, with the emphasis on relating marketing concepts to practical and effective real-world solutions that are sustain- able. Both corporate and consumer situations will be consid- ered with a strong focus on new product/service introduction, and product/service life cycle extension.