Transfers ToCSUDescriptionPrerequisite: None | Lecture: 3 hours This course is designed to provide the student with a compre- hensive introduction to concepts and principles of marketing from a marketing manager perspective. It examines the prob- lems and decisions that marketing managers encounter in analyzing the marketing environment, the selection of a tar- get market, market segmentation, product development, pric- ing, distribution and promotion, social marketing, international marketing and the role of social responsibility and ethics in marketing. 