Transfers ToUC and CSUCal-GETC Area 3B · IGETC Area 3B · CSU GE Area C2DescriptionThe course introduces current events and issues in contemporary South Korean culture through popular cultural products with a special attention to the phenomenon of the Korean Wave. The marketing and globalization of South Korean TV dramas, films, music, sports, tourism, and media will be examined in terms of political interests, strategy, social demand, popular desire, and the reception by consumers. How the internet negotiates, translates, and circulates the ideology of Korean identity and culture, as these products interact transnationally and attract global audience and fandom, will also be analyzed. Open to all students. Course taught in English. 