TV 37 - Radio/Television Management and Sales
- Recent Professors
- Lauren Neory Johnson
- Recent Semesters
- Spring 2027
- Class Size
- Not published
- Difficulty
- 5.7Moderateout of 10
- Credits
- 3
- Spring 2027 Sections
- View Spring 2027 sections of TV 37
- Transfers To
- CSU
- Description
- Formerly R_TV 37. This course provides an overview of the basic elements of broadcast and cablecast management. Topics covered include: advertising and sales techniques, ratings, station promotion, budgets, FCC policies, franchise agreements and negotiations, scheduling, contest considerations, liability elements and people skills.