MKTG 41 - Marketing Communications
- Recent Professors
- Karen Faulkner
- Recent Semesters
- Spring 2027, Fall 2026
- Class Size
- Not published
- Difficulty
- 4.0Lightout of 10
- Credits
- 3
- Spring 2027 Sections
- View Spring 2027 sections of MKTG 41
- Transfers To
- CSU
- Description
- This course will help the student develop a thorough understanding of the various forms of marketing communications, such as advertising, sales promotion, direct-response and publicity/public relations. The focus will be on the concept of Integrated Marketing Communications as one of the functions of marketing strategy.