MKTG 41 - Marketing Communications
- Fall 2026 Sections
- View Fall 2026 sections of MKTG 41
- Transfers To
- CSU
- Description
- This course will help the student develop a thorough understanding of the various forms of marketing communications, such as advertising, sales promotion, direct-response and publicity/public relations. The focus will be on the concept of Integrated Marketing Communications as one of the functions of marketing strategy.