MKTG 50 - Introduction to Marketing

    Recent Professors
    ANDREW PATTERSON
    Recent Semesters
    Fall 2026, Summer 2026, Spring 2026, Fall 2025, Summer 2025
    Class Size
    44–65 students
    Credits
    3
    Prerequisite
    Recommended Course Preparation: Eligibility for college-level composition as determined by college assessment or other appropriate method.
    Fall 2026 Sections
    View Fall 2026 sections of MKTG 50
    Transfers To
    CSUCSU GE Area D7
    Description
    Marketing as a value exchange process involving all societal members; an overview of product development, pricing, placement, and promotion; Target markets including the demographic and behavioral dimensions of markets; analyses of marketing placement and pricing strategies and the social, cultural, economic, competitive and legal factors affecting marketing mix decisions.
    Usually Held
    Mon Wed 9:30am–10:45am, Mon Wed 9:40am–11:05am