TransfermaticBUS at Laney College

    BUS 70 - Introduction to Marketing

    Recent Professors
    Joshua Coplen
    Recent Semesters
    Spring 2027, Spring 2026
    Class Size
    40 students
    Credits
    3
    Spring 2027 Sections
    View Spring 2027 sections of BUS 70
    Transfers To
    CSU
    Description
    Introduction to integrated marketing strategies: Identification and satisfaction of customers' wants and needs with products (goods and/or services), price, place, and promotional strategies; customer relationship management; integration of marketing into strategic business plans.
    Usually Held
    Thu 6:00pm–8:50pm