Transfers ToCSUDescriptionThe primary focus of this course will be on marketing strategies and techniques to help e-businesses reach potential customers, drive traffic to generate customer to e-business interaction, convert leads to sales, and to maintain customer relationships over time. Students will develop and launch a robust Web Marketing Plan that relies on solid business practices and employs leading technologies to achieve increased product awareness and social influence, generate higher site traffic and sales, and establish long-term customer engagement. 