BSN 136 - Principles of Advertising
- Spring 2026 Sections
- View Spring 2026 sections of BSN 136
- Transfers To
- CSU
- Description
- This course will analyze the marketing promotional mix focusing on the field of advertising. The advertising message from initial research through the final advertising message will be discussed and examined. Historic, economic, and social aspects of advertising as well as the analysis of successful and unsuccessful advertising campaigns will be covered.