TransfermaticBSN at Lake Tahoe Community College

    BSN 135 - Principles of Marketing

    Recent Professors
    Emer M. Gavin
    Recent Semesters
    Fall 2026
    Class Size
    35 students
    Credits
    4
    Fall 2026 Sections
    View Fall 2026 sections of BSN 135
    Transfers To
    CSU
    Description
    This course is an introduction to contemporary marketing. It includes marketing theory and applications related to consumer and customer demand for products and services. The focus is on market planning strategy and the determination of the appropriate product, price, distribution, and promotional elements.