MKTG 12 - Advertising and Promotion
- Recent Professors
- C. Marturana
- Recent Semesters
- Spring 2027, Fall 2026, Spring 2026
- Class Size
- 30–40 students
- Difficulty
- 4.1Lightout of 10
- Credits
- 3
- Spring 2027 Sections
- View Spring 2027 sections of MKTG 12
- Transfers To
- CSU
- Description
- This course explores the process of brand promotion and marketing. Students will gain an understanding of the market and environment for brand promotion. Emphasis is placed on the tools, evaluation, and measurement of advertising campaigns.