Transfers ToNot transferableDescriptionThis course explores a variety of resources, tools, and techniques for collecting and analyzing market research data. It engages students in the process of assessing target markets, implementing a market validation strategy, and interpreting primary and secondary research to create effective plans and forecasts. The course illustrates how targeting the market can reduce marketing costs and increase effectiveness. It also discusses common marketing mistakes and the limits of market research.Usually HeldMon Tue Thu 8:30am–9:20am, Mon Tue Thu 7:30am–8:20am, Mon 12:15pm–1:45pm, Mon 8:30am–10:00am 