DMA 520 - SOCIAL MEDIA DESIGN: CONTENT CREATION AND BRAND STRATEGY

    Recent Professors
    N. Ying, M. Hubler
    Recent Semesters
    Fall 2026, Summer 2026, Spring 2026
    Class Size
    11–28 students
    Credits
    0
    Fall 2026 Sections
    View Fall 2026 sections of DMA 520
    Transfers To
    Not transferable
    Description
    This course explores the creative and technical aspects of social media content creation, equipping students with the skills to craft compelling narratives, design platform-specific content, and leverage AI-driven tools alongside industry-standard software. Through hands-on projects, students will master various content formats—visuals, videos, and interactive media—while utilizing AI for brainstorming, content generation, automation, and optimization. Emphasis is placed on storytelling, branding, and audience engagement, focusing on professional workflows that enhance efficiency and creativity. By the end of the course, students will have produced high-quality, platform-optimized content and portfolio-worthy projects that showcase their expertise in AI-enhanced content creation.
    Usually Held
    Thu 6:00pm–7:50pm, Mon 11:00am–11:50am, Mon 9:00am–10:50am, Mon 9:00am–11:50am