DMA 175 - BRAND IDENTITY DESIGN

    Recent Professors
    G. Harlan, G. Kasikci
    Recent Semesters
    Spring 2026, Spring 2023
    Class Size
    24 students
    Credits
    3
    Spring 2026 Sections
    View Spring 2026 sections of DMA 175
    Transfers To
    CSU
    Description
    This intermediate course covers the process of developing and creating corporate brand identities through hands-on design projects. Using industry-standard software, students will learn effective logo design techniques and expand corporate graphics into a complete identity system. Students will also gain experience in branding and campaign strategies, targeting specific audiences with traditional and green marketing techniques, and writing skills comprehensive design briefs.
    Usually Held
    Thu 9:00am–11:50am, Tue 4:00pm–5:50pm