CIM 118 - SOCIAL MEDIA MARKETING II

    Recent Professors
    C. Fan
    Recent Semesters
    Spring 2027, Fall 2026
    Class Size
    45 students
    Credits
    3
    Spring 2027 Sections
    View Spring 2027 sections of CIM 118
    Transfers To
    Not transferable
    Description
    This course is designed for students with a foundational understanding of social media marketing, looking to develop intermediate to advanced skills. The focus will be on using major social media platforms for marketing, customer interaction, and brand-building. Students will learn to leverage social media analytics, content strategy, paid advertising, and engagement techniques to create a cohesive digital marketing strategy. The course will also emphasize the integration of social media campaigns with broader marketing strategies. Also listed as ENTR 118; credit in either area, not both.
    Usually Held
    Tue 5:30pm–6:50pm