BUS 146 - Marketing
- Recent Professors
- P. Fruge, E. Nicasio
- Recent Semesters
- Fall 2026, Summer 2026, Spring 2026
- Class Size
- 50 students
- Credits
- 3
- Fall 2026 Sections
- View Fall 2026 sections of BUS 146
- Transfers To
- CSU
- Description
- This course focuses on the function of marketing in an organization. It examines the essential elements of a marketing strategy; product, promotion, distribution and price; the effect of the business environment on marketing decisions; consumer behavior; identification of markets; and current issues in marketing, including new and traditional media options, market research strategy, and collaborative tools for group marketing efforts. (CSU)