MKTG G140 - Digital Marketing and Electronic Commerce

    Recent Professors
    Andrew Moore
    Recent Semesters
    Fall 2026, Fall 2025, Fall 2024, Fall 2023, Spring 2023
    Class Size
    45 students
    Credits
    3
    Fall 2026 Sections
    View Fall 2026 sections of MKTG G140
    Transfers To
    CSU
    Description
    This course examines digital marketing and electronic commerce (e-commerce), how they are conducted and managed, as well as major opportunities, limitations, issues, and risks. The course also explores e-commerce strategy, social and mobile marketing, online security, and developing an e-commerce presence in both business-to-consumer (B2C) and business-to-business (B2B) models.