MCOMM 120 - INTRODUCTION TO PUBLIC RELATIONS

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    Class Size
    Not published
    Difficulty
    4.1Lightout of 10
    Credits
    3
    Transfers To
    CSU
    Description
    MCOMM 120 is an introductory course designed to familiarize students with the theory and practice of public relations. Through hands-on exercises and projects, students learn about the nature and history of public relations, the tools of public relations, the ethical and legal responsibilities of a public relations practitioner, and the fundamental elements of a public relations campaign. The course is designed for students who wish to make public relations a career, untrained individuals who are currently(orplantobe)involvedinpublicity activities, and for all students who wish to enhance their knowledge and skills in the field of public relations.