Transfers ToNot transferableDescriptionBUSAD169coverstheprinciples,techniques, andchallengesofone-on-onesellingofideas, products, and services in today's domestic and international markets. Students' active participation provides practical experience through guided role-playing using techniques for success as a sales professional. Psychological and social aspects of buyer motivation are studied, as well as critical thinking, elements of presentation, and ethics as they relate to developing sales skills. 