Transfers ToCSUDescriptionBUSAD 165 explores social media platforms suchasFacebook,X(formerlyknownasTwitter),Instagram,Threads,LinkedIn,YouTube, TikTok, Yelp, and Pinterest. Students will learn how these channels can be optimized most effectively for professional objectives such as creating and analyzing a successful targeted advertising campaign. We will use various analytics programs, including Facebook Insights and Google Analytics to determine the level of social media campaign success. The course serves as a foundation for later specialized study and introduces students to possible entrepreneurial ventures or careers in social media marketing.Usually HeldMon Wed 1:55pm–3:20pm 