BUSAD 162 - PRINCIPLES OF MARKETING
- Recent Professors
- Rafael Cardona
- Recent Semesters
- Fall 2026
- Class Size
- Not published
- Difficulty
- 4.4Moderateout of 10
- Credits
- 3
- Prerequisite
- None
- Fall 2026 Sections
- View Fall 2026 sections of BUSAD 162
- Transfers To
- CSU
- Description
- BUSAD 162 introduces students to the business practices involved in the activities of moving goods and services from the producer to the consumer. The course reviews the marketing system and the psychology and sociology of consumer decisions. Additional areas of interest include retailing, wholesaling, new product decisions, pricing, distribution, advertising, and marketingresearch.