TransfermaticMKT at Fullerton College

    MKT 256F - Artificial Intelligence in Marketing

    Recent Professors
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    Recent Semesters
    No scheduled sections on record
    Class Size
    Not published
    Credits
    3
    Transfers To
    Not transferable
    Description
    54 hours lecture per term. This course explores how artificial intelligence (AI) is transforming marketing strategies and customer engagement. Students will learn how businesses use AI-driven tools for market research, content creation, customer segmentation, predictive analytics, and personalized marketing automation. The course covers key AI applications, including chatbots, recommendation engines, sentiment analysis, and AI-generated advertising campaigns. Ethical considerations, data privacy, and responsible AI marketing practices are emphasized. Upon completion, students will be able to integrate AI-powered solutions into marketing strategies to enhance business performance and customer experience. (Degree Credit) (CSU)