MKT 208F - Principles of Selling

    Recent Professors
    Alexandria Boyer
    Recent Semesters
    Spring 2027
    Class Size
    30 students
    Difficulty
    4.1Lightout of 10
    Credits
    3
    Spring 2027 Sections
    View Spring 2027 sections of MKT 208F
    Transfers To
    CSU
    Description
    54 hours lecture per term. This course emphasizes the fundamentals of selling and the new practices needed to succeed in today's information economy. Topics include understanding buyer behavior, building trust, communication and negotiation skills, oral presentation skills and the strategic selling process. This course will also cover the impact of the World Wide Web, sales, strategies used to build global relationships, ethical and legal considerations in selling, and a survey of customer relationship management technology. (CSU) (Degree Credit)
    Usually Held
    Mon 6:50pm–10:00pm